The scorching sun in July is like a fire, and compared to the scorching summer, the performance of Italian ARCO in July is more enthusiastic than the scorching heat. Following the high gloss appearance at the Guangzhou Construction Expo in China on July 8th, Chinese company CEO Mr. Li Jingfeng was invited to visit the headquarters in Italy on July 18th, further sparking ARCO's popularity in the industry.
In addition to communicating with the senior management of ARCO's headquarters on the development strategy of the future Chinese market during this trip to Italy, Mr. Li also conducted in-depth research on future market trends and products, conducted in-depth research on the current situation of the local art coating market in Italy, visited numerous actual project cases under construction and completed by ARCO in Italy, and conducted on-site inspections of art coating supporting tool factories. The aim is to explore the future development direction of high-end art paint brands in China through a comprehensive and three-dimensional investigation of the market where art paint originated.
Experience the warmth of 'going home'
It has been four years since ARCO China partnered with Italian COLORIFICIO ARCO in 2020. Due to China's vast consumer market and rapidly growing art paint market size, Chinese companies have always been closely monitored and supported by the Italian headquarters.
本次意大利之行也是疫情解封之后的首次总部交流之旅，因此也获得了意大利总部的高度重视。除了召集市场、技术研发、设计、营销等系统组织专场研讨会之外，CEO Fabrizio fusco先生更是放下所有的工作，全程陪同。
This trip to Italy is also the first headquarters exchange trip after the lifting of the epidemic lockdown, and has therefore received high attention from the Italian headquarters. In addition to organizing specialized seminars on marketing, technology research and development, design, marketing, and other systems, Mr. Fabrizio Fusco, the CEO, put aside all his work and accompanied him throughout the entire process.
Research the direction of product development
Competitive products are always the most advantageous weapon for opening up the market. Mr. Li Jingfeng, CEO, personally participated in the technical department to test products and held discussions with Italy regarding the consumption characteristics and product performance requirements of the Chinese market.
After three days of intense testing and communication, it was clearly proposed that four products, ALBASAN, RENNA, SETA, and STYLE, will be the main products to be promoted in 2024 and officially introduced into the Chinese market in October.
Explore the local decortive paint market
In order to gain a deeper understanding of the consumer specialties and popular styles of the local art paint market in Italy, Mr. Li Jingfeng visited ARCO Art Paint specialty stores located in Pescara, Venice, Tuscany, and Rome during his trip to Italy, as well as visited the building materials sales store located in Milan. Through communication and exchange with these operators, plan and layout in advance for the future development direction of the Chinese market.
How to ensure the landing effect of high-end art paint brands is very important in the selection of tools. Good tools are the guarantee of good results. Mr. Li Jingfeng, took the time to visit Italy's largest tool manufacturing base, inspect tool manufacturing factories, understand the usage habits of tools in the Italian art coating industry, and preliminarily reach a cooperation intention with Pennellificio Fiorellini, a 40 year old company. In the future, we will first provide high-quality and high-value art coating tools to ARCO stores in China.Tracing the charm of local culture and art
As the capital of art in the world, Italy has given birth to world-renowned artistic geniuses such as Raphael, Michelangelo, and Leonardo da Vinci. It is essential to visit their works up close and experience the artistic charm of the masters.
意大利ARCO奥可始于1976年，总部坐落于意大利San Giovanni Teatino。ARCO奥可至今已有47年历史，是意大利顶级艺术涂料品牌，在意大利专攻高端艺术涂料和专业建筑涂料市场。目前ARCO奥可在全球20多个国家建立了营销中心，服务网点超3600余家。旗下产品质量优异，环保健康。