ARCO奥可：远赴重洋，追溯艺术涂料起源地密码

七月骄阳似火，而与火热的夏天相比，意大利ARCO奥可在七月的表现则要比火热的夏天更热烈一些。继7月8日高光亮相中国广州建博会之后，7月18日，中国公司CEO李井锋先生应邀远赴意大利总部考察，进一步掀起了ARCO奥可在行业的热度。

The scorching sun in July is like a fire, and compared to the scorching summer, the performance of Italian ARCO  in July is more enthusiastic than the scorching heat. Following the high gloss appearance at the Guangzhou Construction Expo in China on July 8th, Chinese company CEO Mr. Li Jingfeng was invited to visit the headquarters in Italy on July 18th, further sparking ARCO's popularity in the industry.

本次意大利之行除了与ARCO奥可总部高层沟通未来中国市场的发展策略之外，CEO李井锋先生还特地针对未来市场趋势产品作了深入研究、对意大利本土艺术涂料市场的现状进行了深度调研、同时参观了ARCO在意大利的众多在建和已完成的实际项目案例、实地考察艺术涂料配套工具工厂。旨在通过对艺术涂料发源地市场立体全面地考察，探索高端艺术涂料品牌未来在中国的发展方向。

In addition to communicating with the senior management of ARCO's headquarters on the development strategy of the future Chinese market during this trip to Italy, Mr. Li also conducted in-depth research on future market trends and products, conducted in-depth research on the current situation of the local art coating market in Italy, visited numerous actual project cases under construction and completed by ARCO in Italy, and conducted on-site inspections of art coating supporting tool factories. The aim is to explore the future development direction of high-end art paint brands in China through a comprehensive and three-dimensional investigation of the market where art paint originated.

ARCO奥可中国公司自2020年与意大利COLORIFICIO ARCO公司合作以来，已经走过四年时光。因中国庞大的消费市场以及快速增长的艺术涂料市场规模，中国公司始终是意大利总部密切关注和重点支持的对象。

It has been four years since ARCO China partnered with Italian COLORIFICIO ARCO in 2020. Due to China's vast consumer market and rapidly growing art paint market size, Chinese companies have always been closely monitored and supported by the Italian headquarters.

本次意大利之行也是疫情解封之后的首次总部交流之旅，因此也获得了意大利总部的高度重视。除了召集市场、技术研发、设计、营销等系统组织专场研讨会之外，CEO Fabrizio fusco先生更是放下所有的工作，全程陪同。

This trip to Italy is also the first headquarters exchange trip after the lifting of the epidemic lockdown, and has therefore received high attention from the Italian headquarters. In addition to organizing specialized seminars on marketing, technology research and development, design, marketing, and other systems, Mr. Fabrizio Fusco, the CEO, put aside all his work and accompanied him throughout the entire process.

有竞争力的产品永远是打开市场最有利的武器。CEO李井锋先生亲自泡在技术部测试产品，并针对中国市场的消费特性、产品性能要求方面与意大利方面展开讨论。

Competitive products are always the most advantageous weapon for opening up the market. Mr. Li Jingfeng, CEO, personally participated in the technical department to test products and held discussions with Italy regarding the consumption characteristics and product performance requirements of the Chinese market.

经过三天紧张的测试和沟通，明确提出ALBASAN、RENNA、SETA、STYLE等四款产品将作为2024年主推产品，于10月份正式引入中国市场。

After three days of intense testing and communication, it was clearly proposed that four products, ALBASAN, RENNA, SETA, and STYLE, will be the main products to be promoted in 2024 and officially introduced into the Chinese market in October.

为了深入了解意大利本土艺术涂料市场的消费特制和流行风格，李井锋先生本次意大利之行特地分别拜访了位于佩斯卡拉、威尼斯、托斯卡纳和罗马的ARCO奥可艺术涂料专卖店，同时参观了位于米兰的建材销售卖场。通过与这些经营者的沟通交流，为中国市场未来的发展方向提前规划和布局。

In order to gain a deeper understanding of the consumer specialties and popular styles of the local art paint market in Italy, Mr. Li Jingfeng visited ARCO Art Paint specialty stores located in Pescara, Venice, Tuscany, and Rome during his trip to Italy, as well as visited the building materials sales store located in Milan. Through communication and exchange with these operators, plan and layout in advance for the future development direction of the Chinese market.

高端艺术涂料品牌如何保证落地效果，很重要的一点就是工具的选择。好工具是好效果的保障。CEO李井锋先生特地抽出时间前往意大利最大工具制造基地，考察工具制造工厂，了解意大利艺术涂料行业工具使用习惯，并初步与拥有40年历史的Pennellificio Fiorellini公司达成合作意向。未来将首先面向中国ARCO奥可门店提供高品质、高颜值的艺术涂料涂装工具。

How to ensure the landing effect of high-end art paint brands is very important in the selection of tools. Good tools are the guarantee of good results. Mr. Li Jingfeng, took the time to visit Italy's largest tool manufacturing base, inspect tool manufacturing factories, understand the usage habits of tools in the Italian art coating industry, and preliminarily reach a cooperation intention with Pennellificio Fiorellini, a 40 year old company. In the future, we will first provide high-quality and high-value art coating tools to ARCO stores in China.

意大利作为世界艺术之都，诞生过拉斐尔、米开朗基罗、达芬奇等享誉世界的艺术天才。近距离参观他们的作品，感受大师的艺术魅力自是必不可少的。